Did you know that more than 95% of people who visit a website? They do not perform any action?
It's not because your product or service doesn't matter, but because your website isn't designed to guide them intuitively towards conversion.
In Vexus, we know that good web design isn't just something “pretty”:
It's a strategic tool for turning visitors into customers.
Today we will tell you How to apply UX and design techniques so that your users go from the simple scroll... to the click that matters: buy, schedule or contact you.
🎯 Why is it key to think about conversion?
Your website can have thousands of hits, but If you don't convert, it's no use.
The design focused on UX (User Experience) seeks to:
✅ The user knows what to do
✅ Quickly find what you're looking for
✅ Trust your brand
✅ And act (click, form, purchase, contact)
📌 5 practical techniques to take your user from scroll to click
1 ️ № Clear visual hierarchy: highlight the most important thing
The human eye travels through a page in patterns (F or Z).
If the design and the key texts are where the eye goes first, the user understands What do you do and what do you want me to do.
Tip: Use large titles, clear captions, and visible buttons.
2 ️ № Irresistible buttons and calls to action
The classic “Send” or “More Information” doesn't motivate anyone.
Use CTAs that convey benefit or urgency, such as:
- “Start selling more today”
- “Request your free diagnosis”
- “Find out how to improve your conversions”
📍 Location matters: place visible CTAs without the user having to search.
3 ️ № Microinteractions that guide and build trust
Small effects (hover, color changes, smooth animations) help:
✅ Indicate that a button is clickable
✅ Reinforce the sense of quality and technology
✅ Make browsing more attractive ️ 2021 Content that answers the user's real questions
Don't fill your site with generic text.
Think about what questions your ideal customer has and answer them in:
- “How it works” type sections
- Frequently Asked Questions
- Success stories
This way you keep their interest and reduce friction before the purchase.
5 ️ ≥ Mobile-first design
Most of your users will navigate from a cell phone.
Make sure that:
✅ The site loads fast
✅ The buttons are easy to press
✅ The text is legible
✅ Don't force you to zoom or scroll sideways
The mobile experience isn't optional: it's essential.
✅ From beautiful design... to design that sells
In Vexus we transform “beautiful” sites into sites that guide, convince and sell.
Because design without strategy is just decoration.
What you need is a design designed to:
✨ Capture attention
✨ Tell your story
✨ Build trust
✨ And finally... convert
🚀 Do you want your website to stop being just informational and start selling?
👉 Request a free audit with our experts
We'll help you detect what changes can lead your users to scroll... to the click that matters most to you.
Send us a message via Whatsapp and we'll get back to you right away:
